Casino Gaming One 2 One marketing potentials

Imagine your weekly database marketing campaigns in a one 2 one digital workflow world, here is a workflow possibility.

1. You log into your digital production portal ( INSITE) and create marketing project.

2. INSITE, notifies, agency, creative team, printer etc, all relevant contacts are notified that project has been created and is waiting for files.

3. Abency Uploads artwork, Insite normalizes all files to PDFs and generates color accurate proofs and notifies all reviewers that proofs are available for your.

4. Proofs are built with versioning from database marketing rules, all version related variable content and data can be managed through digital portal.

5. You personaile each mailer with profile from your database marketing department.

6. You and your authorized review team, approve proofs, and projects either enter our digital production workflow or notifies your vendors that approved files are ready for pick up.

7. Mailer, Email or sms text message is processed and delivered to client.

8. Client receives mailer,  logs into personalized URL, where you receive immediate feedback from client. 

9. you now offer intermediate offers via email, increasing your client touches in a method and voice your client approves of.

10. Your client profile is updated on the fly, you receive real time conversion reports  from live data allowing you to refine your marketing campaign immediately.

 

 

“Weapons Grade XMPie”, right now, no kidding!

database marketing, its time to target, stop throwing

 out a net, and start hunting with a laser beam.

Database marketing professionals, you have all heard about one 2 one marketing, multi channel marketing, versioning, variable data, variable content, etc.
ANRO is providing “Weapons Grade” XMPie web based multi channel marketing services right now. We can help you streamline the production process through digital workflow and creative collaboration tools while increasing the effectiveness of your direct mail marketing through the use of targeted one 2 one multi channel programs. We are offering “ Best in Class” web based marketing and collaboration tools. We change the conversation from cost to create, print and mail, to cost per conversion. We will provide the tools and reporting that will allow you to evaluate the effectiveness of your marketing campaigns, real time, no more mystery mailers, lost in your clients overflowing inbox or mail box. You will begin to speak to your clients in their voice, about things they are interested in, things they want, the way they want to be communicated with.
Call me or email me anytime to schedule a web demo.

charles.billings@anro.com
609-513-3404

 

Retail Brand Managers, you job is hard enough!

Retail Brand Managers, Do you know exactly how many of each POP element is used in your chain? Is it easy for you to manage a new campaign? Do you have one place to look for the status of all your campaign projects? How many category managers do you need to collaborate with, how many vendors, executives and agencies? How long do you have to wait for color proofs? Are your PDF Proofs colors accurate? Is your inbox getting filled with project related emails, questions, changes etc? I know most of you struggle with these issues, I can help.

I have over 8 years experience managing production, fulfillment, kitting and distribution to the retail market. We at ANRO have “Best in Class” web based creative project collaboration tools, retail brand management portals, fulfillment and digital production tools. We can customize an easy to navigate web portal that will help you manage all your digital assets, improve your creative and proofing collaboration, manage your store configuration lists and streamline the fulfillment process. If you interested call me to schedule a web demo. We can help you streamline your production process, make it easier for you to manage all the details, and provide a more cost effective marketing campaign.
Call or email me anytime;
Charles.billings@anro.com
609-513-3404

Retail Marketing Portal

ANRO, Inc. in West Chester PA, offers “Weapons Grade” XMPie web based multichannel marketing portals to its client base. XMPie is part of a comprehensive suite of marketing and creative collaborations tools ANRO provides to its clients. Creative and production workflow from Kodak Insite, True one to one mmultichannel marketing with XMPie, web 2 Print, eFulfillment, retailers have a whole suite of tools to make their marketing collateral and POP materials easier to produce, laser beam targeted and more cost effective.

Break the bid cycle

Print buyers have a  responsibility to cut cost.  We share that same desire when it comes to the items we purchase to resell or to manufacture our finished goods.  Ok, so why the price rub, the bottom line is, we have to respect the buyers time, and help them find ways to cut costs while maintaining the effectiveness of their marketing efforts.  The key is to respect what the buyer is trying to do, and help them succeed.  We must be willing to ask questions, to stop harping on the next order, and present ideas, and solutions that will sell the clients product.  We need to think of the buyer as a client, a customer. We must help them get beyond the three bids and a cloud of dust. We can help ourselves while helping them.  I do not know many corporate buyers looking for more PO’s to cut, and process more orders.  Bundle services, streamline order processing, make cost saving sugestions, we are the print experts, lets start acting like it.

Print Sales in a tough economy

Print sales is a tough sell in any market or economic condition.  We know this, we live it everyday, but lets look at it from a different angle.  Our job as sales professionals is to help our clients sell their products. We must become the marketing resource our client looks to for solutions, advice, help.   We need to identify what our clients make money selling, who buys it and when, then we need to bring the marketing help the client needs to sell more of those products.  We must be innovative and think of the clients needs, all clients do not have the same exact needs.  Our job is to identify what the client needs, and then tailer our services to meet their needs while helping them develope more cost effective marketing solutions.  This is really more about asking questions and researching your clients market.  Get to know their business so you can use your years of marketing experience to help them find more cost effective ways to sell their product.