How to cut through the clutter and stand out!

HOW TO CUT THROUGH THE CLUTTER AND STAND OUTOn a daily basis, we are presented with sales and marketing material that is meant to get our attention and prompt us to make a response. In truth, the vast majority of this material is lost among a crowded field of competing literature, with most of it failing to generate any recognition or mind share.Luckily, there are several easy-to-implement, yet often-overlooked considerations that can greatly improve the effectiveness of your company’s sales and marketing materials: Make them stand out physically. A traditional 8.5 x 11-inch sheet will easily blend into a pile. Consider using different shapes and sizes to make your pieces “harder to lose” and easier to notice. Give them some POP! Try utilizing various print and finish elements to make your message “speak louder” than that of your competitors. There are a host of options available- embossing, spot gloss coatings, etc. – that we are happy to discuss with you. Make them compelling. A common mistake many companies make when creating their materials is that they focus on the features rather than the benefits. If your materials don’t quickly answer the “what’s in it for me” question, then there’s little chance that the rest of your material will garner any attention. Interesting aspects, such as testimonials and case studies can help draw a lot of attention to your materials. If you’re utilizing direct mail to deliver your message, consider a study by G.A Wright Marketing. The study found that the use of high-quality paper and color applications alone can increase your response rates by nearly 50%. Specifically, it showed that a four-color promotional mailer printed on a heavy gloss paper stock had more than a 40% higher response rate than an identical three-color version printed on a lighter matte paper stock. Even the smallest improvements in effectiveness can significantly impact your company’s success. If your marketing materials aren’t delivering their full potential, it might be time to revise them using some of the ideas above. We’re happy to assist you with this and any other project considerations you might have.

MAKE THE POWER OF PRINT WORK FOR YOUThe Digital Revolution has dramatically transformed how we communicate, but it hasn’t diminished the role of print in the overall marketing strategy. Just as you keep up with the latest technology, commit the time to educate yourself about advances in the printing industry. You can create dazzling special effects that make readers want to touch and feel your message thanks to a new generation of papers, inks, varnishes and coatings. It’s a tangible dimension that electronic media can’t impart. And throw away what you think you know about traditional direct mail. The new direct mail grabs readers’ attention by delivering customized messages that can link to a corresponding Web component. It’s all much less complicated and less costly than you might think. Companies that utilize the full spectrum of marketing channels realize exponential increases in brand identity, prospects, sales and ROI. Contact ANRO today to learn more about all the exciting, unique ways you can make your message stand out in the crowd.

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